DEVELOP THE BRAND PROPOSITION, THROUGH YOUR PRODUCTS.
When the most relevant touch point for your consumer is your product, we have to work on it in order to use it as a conveyor of brand values.
If you want to work on a new territory, it is necessary to choose the products and the sequence in which they will be presented in the market.
When working in an already consolidated market, it is important to define the products and values that will represent us in the future.
- Portfolio analysis session
- Iconic product presentation and incorporation sequence (pdf)