Understanding who we are targeting, through which channels and what is the relationship we should generate with our customers is important to us.
We use KPI’s (key performance indicators) to monitor and measure the success of our strategies and actions.
Through these ratios (awareness, relevance, differentiation, esteem, familiarity and involvement) we can measure the current value of a brand. Once we have these indicators, we are able to build strategies, touch points and specific and determined action plans that allow us to make key decisions to manage the brand in an adequate and well-founded manner.
Actions based on previous market research, and based on the parameters of the KPI’s will make us successfully steer the brand in the right direction where it can really grow optimizing the investment.
-Measurement and automation systems